Browsing: Retailer

A retailer is a business or individual that sells goods or services directly to consumers for personal or household use. Retailers serve as the final link in the supply chain, acting as intermediaries between manufacturers or wholesalers and the end customers. They operate through various formats, including physical stores, online platforms, mobile apps, or a combination of these (known as omnichannel retailing). By offering convenience, product variety, and personalized services, retailers play a critical role in shaping consumer choices and purchasing behavior.

In addition to selling products, modern retailers often provide additional value through marketing, customer service, after-sales support, and loyalty programs. They analyze consumer trends, manage inventory, and create in-store or online experiences that attract and retain customers. Whether it’s a small local shop or a large multinational chain, retailers contribute significantly to economic activity by generating employment, promoting brands, and stimulating consumer demand in both urban and rural markets.